BVO - It's already the world's biggest shoe shop, stocking over 15,000 styles and 300 brands.
Now the 'Level Shoe District' in Dubai has gone a step further.
"The first pair of gold shoes to be made in the world was launched here in level shoe district three months before retailing elsewhere in the world and we are the only ones in the Middle East that have them."
The 24-carat gold shoes are made by Alberto Moretti and cost between $4,000 - $4,800.
But Masri doesn't think that will be a problem for her clients.
High-end brands, especially shoes are in demand.
"Our customers are very well-travelled and they've seen everything. So we want to offer those who are obsessed with shoes, something they can't find anywhere else in the world."
Worldwide shoe sales have grown from $15 billion to $17 billion in the past year.
And the Middle East is one of the biggest buying regions largely because traditional dress restricts clothing options.
Last year consumers there spent $2 billion dollars on luxury goods - 20 percent of that was on shoes.
And it's not only women who are after a bit of bling.
"I see that maybe people here like..."
"The stronger styles".
"Stronger styles to have shoes which are really special and unique which they can only buy here and I think that it is a very nice concept."
These shoes fit that category - they're made by the world renowned Iraqi architect Zaha Hadid.
They're not made of gold but it seems there are plenty of newcomers attempting to give the likes of Jimmy Choo a run for their money.