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Google is The Online Recruitment Battle Ground

posted 12 Sept 2010, 04:34 by Mpelembe   [ updated 12 Sept 2010, 04:35 ]

Google has become the online recruitment battle ground, with
rising unemployment and fewer job vacancies online
recruiters are fighting for survival. The quantity of job
searches per day on Google runs into the millions because of
combination of people whom have lost thier jobs, are in fear
of losing their jobs or those that just dream of escaping
their current job. The reality is that most jobseekers are
not loyal to any brand amongst job boards or recruitment
agencies advertising vacancies and consequently they
repeatedly return to the search giant Google searching for
the next position to apply for.

Despite the recession and fewer jobs being vacant
increasingly more job boards spring up every day with would
be internet entrepreneurs thinking they have found the next
great niche in the on line job market and that for a very
small investment they can make their fortune sitting at
home. Unfortunately nothing could be more wrong, whilst the
UK on-line job market is amongst the most competitive on the
globe and is highly fragmented the battle for visibility on
Goolge could not be greater. The handful of major generalist
job boards in britain, spend millions each year on paid
search engine placement, television, publication and radio
advertising and search engine optimisation. Whilst it is
possible with some serious hard work, a well structured job
board and some reasonable level of investment for a niche
job board to produce a profit, the odds are stacked against
the start up with a few thousand pounds, no knowledge of SEO
and no experience selling recruitment advertising space.

The majority of recruitment agencies recognise that unless
they are very large, which few are, they have little chance
of recruiting at lower cost than the large job boards. Some
recruitment agencies in small niche fields such as medical
sales have managed through some seriuos investment to carve
a high level of visibility on Google and are now enjoying
recession beating low costs per hire.

The most worrying trend is the amount of web development
agencies claiming to be expert in building job boards or
recruitment websites and whilst some may look good and have
adequete user functionality, the truth is that the have
totally inappropriate site structures to be able to rank
highly in Google for those long tail search phrases which
actually are where the majority of job search traffic comes
from. It isn't really surprising that long tail dominates in
job search, imagine you're a sales manager living in
Newcastle, you are unlikely to just go to Google and type in
"Sales Manager", or if you did you would find every job but
the one you are searching for. People searching on Google
quickly realise it is necessary to search for their job and
often in their industry and their location, so they might
search for "car sales manager newcastle" and find plenty of
relevant results.

If a job board or recruitment agency website is not designed
to have an optimsed page for all job titles and locations in
its target market, it is unlikey to prevail and to gain the
necessary levels of organic traffic that is necessary to
have a profitable site. Fortunately no single brand really
prevails and thus the market is still wide open, something
the few larger generalsit job boards try to convince the
whole online recruitment industry that this isn't the case,
they have it sewn up.

About the Author:

The author is an expert in the field of recruitment and
extensive knowledge to help those seeking careers in
recruitment. Areas of expertise in fact include any
qualified route to finding recruitment jobs. To search and
apply for thousands of recruitment jobs go to