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iTunes Festival tunes in global audience

posted 22 Jul 2011, 09:23 by Mpelembe   [ updated 22 Jul 2011, 09:26 ]
Adele, Foo Fighters and Coldplay are among the music acts participating in this year's iTunes Festival, which is being livestreamed to Apple devices around the world.

UK-ITUNES FESTIVAL -  In a converted steam engine repair shed dating back to Victorian times, a concert series that's taking digital engagement to a new level.

The iTunes Festival, staged at London's historic Roundhouse, is a month-long music event staged by the technology company Apple and boasts some of the biggest acts in the

business - Adele, Foo Fighters and on this occasion, Coldplay.

Unidentified music fan saying:

"I've been to The Roundhouse before. I saw Manic Street Preachers the other day. Brilliant."

Unidentified music fan saying:

"It's awesome. It's intimate and it's free."

It's a relatively intimate venue for acts of such stature. Audio recordings of the show are then sold on Apple's iTunes music store.

Matt Cowan, Reuters Technology Correspondent, saying:

"The iTunes Festival has been going on for a few years now here in London, but for the first time this year Apple is streaming the shows live to its devices so iPads, iPhones and iPod Touches. If you want to see a show you just go to the app, click on it and hit play. If you have an Apple TV you can stream it straight from your iPad to the television."

The shows are being streamed live and on demand to over 23 countries.

David Phelan, tech journalist for London city guide Time Out, says he believes Apple is creating a compelling new avenue for people to experience live music.

David Phelan, Technology Journalist saying:

"I think it's a big thing. Suddenly, because of Apple's huge number of iPads, iPod touches and Apple TVs the audience who can see live or shortly thereafter a concert is massive. It's not quite Live Aid standards but its hundreds of millions of people."

Shows continue at The Roundhouse, via the iTunes Festival app and iTunes throughout the month of July.

Matt Cowan, Reuters