business‎ > ‎

IZEA Acquires Magpie Twitter Advertising Network

posted 20 Jul 2011, 12:22 by Sam Mbale   [ updated 20 Jul 2011, 12:23 ]


ORLANDO, Fla., July 19, 2011 /PRNewswire/ -- IZEA Holdings, Inc. (IZEA: OTCBB), a world leader in social media sponsorships, today announced it has acquired Germany's Magpie Twitter advertising network. The cash plus stock transaction will enable IZEA to expand its social media sponsorship operations in Europe through Magpie's client base, while giving Magpie's existing advertisers access to a larger global audience.

Launched in October 2008, Magpie was the first Twitter advertising network. The Magpie network includes over 12,000 advertisers and 16,000 Twitter publishers in 124 different countries. The company has executed campaigns for top brands including Burger King, Heineken, PlayStation and Audi.

"This acquisition increases the international reach of our network and unlocks new advertiser relationships for our company," said Ted Murphy, CEO of IZEA. "This is an excellent opportunity for us to expand our social media sponsorship footprint. We are delighted to acquire Magpie's advertising network and welcome their users to the IZEA family."

Users of Magpie's technology will be migrated to IZEA's own Twitter advertising platform SponsoredTweets.com, the leading platform for sponsorship of individual Twitter users. The transition is expected to be completed in July.

"IZEA pioneered the social media sponsorship space and has handled more transactions than anyone else in the business," said Jan Schulz-Hofen, CEO of Magpie & Friends, Ltd. "IZEA profoundly understands what Magpie is about and shares the same values and ideals, especially when it comes to ethics and responsibility towards tweeters, followers, and the Twitter ecosystem as a whole. The acquisition of Magpie should create more opportunities for both sides of the marketplace."

For more information about IZEA's social media sponsorship opportunities and marketplaces, visitwww.izea.com.

About IZEA

IZEA Holdings, Inc., ("IZEA") is a world leader in social media sponsorship, operating multiple marketplaces including WeReward, SponsoredTweets, and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence.  The company has completed over 2,000,000 social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.

Safe Harbor Statement

This press release contains forward-looking statements, particularly as related to, among other things, the business plans of the Company, statements relating to goals, plans and projections regarding the Company's financial position and business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "think", "considers" or similar expressions are intended to identify "forward-looking statements." These forward-looking statements fall within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions and other factors that are detailed in our periodic reports and on documents we file from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place undue reliance on such statements. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the Company's expectations and estimates.

SOURCE IZEA Holdings, Inc.

Comments