Reuters Business Report - They're big, they're successful, and they make money -- but right now, they are also at the centre of some rather unwanted attention over their tax practices.
Yup, it's those household names like Google, Amazon, Starbucks and Apple -- who have recently found themselves being quizzed by lawmakers around the world over their accounting which governments fear might have left the taxman a few dollars short.
Worried about the public backlash, politicians are getting their act together...and fast. At an OECD get-together this week another 12 countries signed up to fight tax secrecy.
That takes the total to more than 60.
The plan is for a smoother exchange of information and better cooperation on tax collection.
OECD TAX CHIEF PASCAL SAINT-AMANS:
"We are in an environment where the people face increases in taxes, in VAT, in personal income taxes, at the same time they realise that big profitable companies don't pay much, if anything at all - and that creates a political problem. Governments cannot afford to tell their people you face an increase in VAT, but some others will not pay anything - even though it is legal, it is not politically acceptable."
The sudden urgency comes ahead of a G20 meeting in July that'll also target tax avoidance.
That said, those holdouts are still desperate to keep business from the likes of Amazon, which runs the bulk of its European operations out of Luxembourg.
"We have very attractive tax regimes in the UK, in Ireland, in the Netherlands, and sometimes inLuxembourg. So this is a real issue that applies to all countries. What we want is a level playing field, and a fair competition."
The OECD hasn't yet put a figure on what these changes could reap the taxman, but to give you an idea of the numbers, the OECD says around two trillion U.S. dollars of profits accumulated by U.S. firms alone are parked outside the country - staggering sums in times of austerity.