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The Importance of Community Presence

posted 30 Sept 2010, 02:53 by Mpelembe   [ updated 30 Sept 2010, 02:54 ]

Because most of us rely on local clients to increase our law
firm's success and prosperity, there's no reason you
shouldn't be getting out in the community's eye. The more
recognized you are at local events and in local
publications, the more your local clients will identify with
your name.

Creating a Positive Community Presence

Participation in local events such as parades and festivals
is not only a great way to establish a good community
presence but it also provides you a new, fun venue for your
legal marketing. Having themed advertising relating to the
celebration is a great way to connect to the local
goings-on. If you're at a July 4th parade, why not hand out
personalized fans to cool off potential clients? After all,
legal marketing comes in many forms.

The more recognized you are as a regular fixture in the town
Founder's Day parade, the more likely potential clients will
remember your law firm name when they need legal advice.
Your parade float is basically a giant legal marketing

This Kind of Legal Marketing is Not Just About Appearance

Getting your law firm seen at community festivals isn't the
only way to promote your positive community presence.
Actually getting out and doing things to help your community
is an even better way to connect to your potential local
Events like walks for the cure, city fundraisers for park
beautification and being involved in local politics all show
clients that you're concerned with the prosperity of the

Lawyers often suffer the stigma of being known as sharks
just looking for money, among other negative stereotypes.
Your legal marketing needs to work against this bad image
and your positive community presence can help you accomplish
this goal. When you're the lawyer who's always doing good
things to help the community, your potential clients will
trust you more as a figure of respect.

Community Presence Shows You Care

Too often, clients form a negative opinion of lawyers,
thinking they're all in it for the money and nothing else.
Some of the most successful attorneys I know are the ones
that are also successful members of their community. They
attend town hall meetings, they're seen supporting other
local businesses, they walk their dogs in the same parks
their clients frequent and so on.

When you show your clients that you've got more to your life
besides being a lawyer and that you are connected to your
community as well, they'll feel more assured that you're
also going to be attentive to their needs. A lawyer who's
only interested in making money wouldn't be out at charity
events or participating in harvest festivals, right?

About the Author:

There's a lot more to learn if you want to build your
practice full of happy clients, reasonable hours and a
6-figure salary. Start by requesting a FREE copy of my
marketing CD and report. Consider a step toward transforming
your law firm into a successful and highly profitable
business - (703) 591-9829.