Post date: Sep 04, 2010 4:13:20 PM
Blog marketing is a great way to generate traffic to your
offers and blogs are really easy to set up and monetize. But
how do you write for them if you have little or no writing
experience?
It is actually easier than most people think...you don't
need to be a great writer. If you have at least a school
education you will be ok.
Why you don't have to be an expert writer Most people think
you have to be able to write like an author, CEO or
politician to be a good writer but you really don't...it's
boring to read and most people won't stay on your blog for
long.
Imagine all the company websites you see written in theusual corporate way, which is basically "this is our companyand this is how great we are".But they forget one thing...and that is the customer. What'sin it for the customer?, how can their content help or beuseful to the customer?. This is what your blog contentshould help achieve.What do most people want to read on blogs? They don't wantto read content filled with big boring words, sales pitchesand hype.They want to learn something new and they want informationthat is both useful to them and tells them how to dosomething or about something.The language you use should be simple and easy to read, no
big words or sentences and the reader should go away having
learnt something new and want to read more of your content.
So how do you know if you are on the right track? Research
your potential prospect, see what their level of expertise
is in your topic, see what problems they have and how you
can help solve their problem with your content as the
solution or part of the solution.
Imagine that person is standing in front of you and you are
talking to them as your friend. Now you wouldn't talk to
your friend in a pitchy or hypey kind of way would you?
So for a newbie in say a technical topic, teach them how to
do something in an easy to follow way and no technical
jargon. Don't assume they know everything you are talking
about or you will lose them so explain your points simply.
Write in an active tense rather than passive.
Also break down your blog post into sections and make it
flow so you explain each point fully before moving onto the
next one. Use subheadings, ask and answer the questions your
prospect would have.
And remember you don't have to write like your English
teacher told you, just make sure you aren't talking to your
prospect like they are stupid and that there are no careless
spelling or grammar mistakes. How do you use keywords in
your blog posts? For search engines to rank you for certain
keywords phrases, you will need to use those keyword phrases
in your blog post title at least once. There are many who
would say you need to use a keyword density of 3-4% in
content (3-4 times per 100 words). But i don't see how this
can be the case, i mean imagine how bad the article would
sound if you keep repeating the same word?
My advice would be to include the keyword in your title and
as much as you can in the content of your blog post without
it sounding un-natural.
Summing up Remember to write as you would talk and your
content will sound more natural and people will like reading
it. Take this article as an example for your writing, there
is nothing fancy about it, it's just written in a plain and
simple way that hopefully you enjoyed reading.
About the Author:
And now i would like to invite you to download your FREE
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