Post date: Dec 02, 2010 5:46:27 PM
Every product can be branded right? Branding is not onlyimportant, it's essential. And people spend thousands ifnot millions of dollars on branding. You have to make sureyou brand your product so it stands out from thecompetition. But what if your product was an egg?If you were told to describe an egg we would all describethe same thing, right? Oval shaped, white, hard shell, yolkon the inside. 'Cause all eggs look alike! Or do they? Canyou imagine trying to sell a product that was exactly likeeveryone else's? Talk about competition!Now if you think about it there are a few differences amongeggs. You can buy brown eggs. You can buy organic eggs. Butreally at the end of the day its all an egg; especially onthe inside. But every now and then you get an egg that is,well different. Look at the picture I attached. This eggcame from my wife's chicken coop. Yeah we have chickens,but thats a whole other blog. This egg has broken the mold.
You have to admit, it really doesn't look like much of an
egg. It was so unique that we showed everyone, we talked to
our friends, we showed our neighbors, I put pictures on
Facebook, there were tweets about it, and I even took
pictures of it. This egg was different!
Now think about your personal brand and your presence on the
internet. I mean really think about it. What is making it
different from the millions of other personal brands? Are
people talking about it? Are they telling their friends,
neighbors and associates? Are they talking about it on
Facebook, Twitter or other social media sites? Are they
taking pictures of it or using it as an example of something
remarkable?
Unfortunately as much as we say that you can't judge a book
by the cover that's exactly what people do when they get to
your website or notice your personal brand. If it doesn't
get their attention, solve a problem they have or entertain,
they are moving on to a different egg or personal brand.
Let me give you one of the keys to creating a remarkable
personal brand: You need to be able to show through your
personal branding efforts what you can do for them, the
customer. Your clients should be able to get the idea of how
you can help them within the first minute of being on your
site, reading your blog or engaging with you through social
media. Focus on the benefits you are offering to your
clients. If you can show your clients what you can do for
them, they will stick with you forever!
About the Author:
For this and other articles by Tyrell Gray is Chief
Evangelist and Founder of MyMark, please go to
http://www.mymark.com/articles . MyMark, LLC is a media rich
professional social networking website that gives you the
tools to use social media optimization to enhance your
search engine optimization and generate revenue.