Post date: Feb 21, 2012 4:31:45 PM
Whitney Houston may have only just been buried but sales of her music and video's are booming and back in the charts as a result of the so-called "death bounce."
WORLD-WHITNEY SALES - It's known as a "death bounce" - Whitney Houston is back in the charts.
Less than two weeks after the singer was found dead in a hotel room 23 Whitney tracks feature in the UK's Top 200.
Her cover of Dolly Parton's "I Will Always Love You" is Number 14.In the US charts the same song is the seventh best seller and in Australia it's at number 8.
The sales boost isn't just limited to music - her 1992 film "The Bodyguard" is ninth in the official UK Video Chart.
There's nothing new about a consumer reaction to a sudden death.
And Paul Williams from Music Week magazine says it's not about record company's trying to cash in.
MUSIC WEEK MAGAZINE'S HEAD OF BUSINESS ANALYSIS, PAUL WILLIAMS SAYING:
"People were going online and buying her albums on Amazon or HMV or they were going on iTunes and other digital services downloading her hits. That happened without any intervention whatsoever, people just wanted to own some Whitney songs."
Within days of her death, HMV in London had sold out of Whitney CDs and had to order in fresh stock.
HMV spokesman Gennaro Castaldo.
HMV SPOKESMAN GENNARO CASTALDO SAYING:
"I don't think you want to overly promote a title because we're very mindful of being seen to be cashing in or taking advantage in any way. As a retailer your job is make things available and let the public decide for themselves.
MUSIC WEEK MAGAZINE'S HEAD OF BUSINESS ANALYSIS, PAUL WILLIAMS SAYING:
Maybe it's them realising the loss. Maybe that artist has in some way affected their life, and they want some ownership of that legacy.
Whitney may no longer be making music, but when it comes to making money, she's again hitting the high notes.
Ciara Sutton, Reuters.