Post date: Oct 01, 2010 1:4:43 PM
The traffic on social media sites like Facebook and Twitter
is so prevalent that it should almost be a requirement for
businesses to work it into their local business marketing
strategy. It may be a challenge, however, for some to come
up with things to Tweet about and to mention on Facebook.
The thing that all business owners, both big and small, need
to realize is that millions of potential customers are
following these sites. Therefore, it's essential that the
things you write and Tweet about should be at least somewhat
informational and valuable to the readers.
Here are a few ideas to help you get started. And like
anything, once you get started it will become easier by the
day. Keep this in mind: on Twitter, you can only have 140
characters per tweet, so keep it short.
People like quotes. It seems that readers respond to quotes
on Facebook and Twitter more than most anything else. If you
share a quote that's industry related, you will not only
entertain a little, but can also educate.
Here's a quote that's also humorous, another quality that
people enjoy in quotes: A doctor can bury his mistakes but
an architect can only advise his clients to plant vines.
-Frank Lloyd Wright
Link your local business marketing message to either your
website or blog post. You will then have more space to
provide further information about your business. It's even
best to have a blog set up on your business website. Once
readers follow the link to the blog, they're now also on
your business website.
Industry-related tips can be provided in a timely manner.
For example, if you're in the auto repair business, there
are hundreds of simple little tips that the ignorant (like
me) would be happy to get each day. As these tips get
forwarded on, before long you can have a huge following of
people anxiously awaiting the next tip.
Get your readers involved by asking for their help in
solving problems. Most people love to share their knowledge.
You give them permission to share when you ask for their
feedback. You might also come up with some great ideas for
your business!
Ask and answer questions of your readers. Once you get this
rolling, you will have many followers who will have
questions for you. It can be fun for them to answer
questions and trivia you share.
You can get others from your industry involved by starting
discussions. This will allow for a lot of interaction back
and forth with industry experts. Your followers and you can
benefit greatly from this.
These are just a few of many social media - social marketing
ideas. This is also an inexpensive way way for small
businesses to expand their local business marketing.
About the Author:
If you enjoyed this article by Terry Schuman about social
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